An investigation of how cultural diversity impact hotel workforces: A case study of
Disney

A 2,500-word report to outlining a chosen strategy to attempt to gain
competitive advantage through managing cultural diversity in an hotel organisation.

Introduction:
-Background of cultural diversity
-reason of cultural diversity (globalization? People in certain group tend to behave similar?
)
-purpose of this study (focus on how cultural diversity helps hotel chain gain advantages)
-state that you choose disney and why did you choose it as a case study
-structure of the report (brief summary of each part in this report)

Methodology:
-state that this study use secondary research
-advantages/benefits of using secondary research
-what books did you mainly use and apply to this report? (including the main definitions,
author’s opinion)
-state that you also use information from internet
-main case study: final analysis

Literature review:
-short introduction about what you want to do in this part
-definitions of culture and the trends nowadays
-definitions of cultural diversity and how it works in hospitality workforce
-advantages of managing cultural diversity in workforce
-disadvantages and challenges of cultural diversity in workforce
-HOFSEDE’S THEORY: definitions, opinions from different authors, state what did it used to
analysis and evaluate
-ICEBERG THOERY: same as above

Findings and analysis: I will attach case studies about disney later and feel free to find
more information on your own.
-Short introduction about the case (better if you only focus on one situation, for example:
what is happening in Disney France?)
-Find out what are the challenges and problems in this case(it has to be related to cultural
diversity) and classify them into 5 dimension (means apply the Hofsede’s theory)
-Explain how they apply their strategy to manage cultural diversity (focus on 5 dimensions of
Hofsede’s theory)
-Evaluate their best practices of cultural diversity, why and where did they do right? (you
might apply iceberg theory here)
-what are the competitive advantages through managing cultural diversity in an organization
Recommendation
Focus on 1 of the 5 dimensions. Base on your evaluation in findings and evaluation, which one
did not do well? Provide strategy to solve it.

Conclusion
-Discussion on the future of cultural diversity. (positions, what is important, trends etc.)
-Conclude what should manager do to manage cultural diversity in hospitality industry
-how should hotel chains face cultural diversity in their workforce
-What and how does it make contribution to hospitality