What is the importance of personality in negotiation? How do the Big Five personality factors affect negotiation? Based on your personality and the Big Five, what would be your negotiation strengths and weaknesses?

What is the importance of personality in negotiation?

The personality type is critical for the negotiation process, knowing the personality type of the negotiators provides me an edge in negotiating and improve my chances of achieving a win/win outcome. There are four types of personalities, and each responds to a different negotiation strategy: