Who are stakeholders in a negotiation? Why is it important to analyze stakeholder interests? How do you take these interests and incorporate them into a negotiating strategy?

Who are stakeholders in a negotiation?

Negotiation provides people with their most important role, impacting on revenues, costs, and management of resources. If you change the person you will change the outcome. As a result, any preparation must begin with the people involved. It is important to know:

         Who are they?

         What are they styles, need, cultures, and roles?