The assessment is to develop awareness campaign to present a strategic, integrated PR campaign to raise awareness of the condition – Idiopathic pulmonary fibrosis (IPF).

Please follow the instructions in the following attachment:
1- marketing criteria
2- Assignment
3- IPF Brief

The campaign must be creative and NO any indication of marketing and advertising.

In addition to add an ambassador for the campaign. celebrators or social figure they will not be covered in the campaign budget.

In the budget part the following must be included.
– fee
– markup
– purchased items referenced to total cost
– contingency money
and other financial included

Specify the time of the year which 6 months? or less for example 5 months but have a strong reason on why should it be less

for each part include a brief definition of the topic before starting write about it

for example Situational Analysis a brief definition of each one and the explaining how would it effect the campaign. SOWT & PESTLE

In Evaluation use KPI to evaluate the effectiveness of the campaign

After you will finish the campaign I will make powerpoint or video to support the campaign.

In the attachment under the name of resource I’ve searched for helpful resources about IPF please use them in addition there are youtube and twitter accounts please use them in the report as a way to spread awareness

I’ll need a catching sentence or phrase to add it in a poster I’ll make.. and an attracting campaign name.

Final note: it should be 2000 words references are not included in word count. 1.5 spacing