Write a 300- to 400-word paper that includes the following:

 

Company: Disney

 

• Descriptions of future competitors: including origin, brand prominence, and where they will compete

 

Part 2

 

 

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation that includes the following:

• Identify a restaurant or hotel market segment in your community that you would like to target for analysis.
• Explain the marketing mix you would put together to go after this market segment.