Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:

Company: NYX Cosmetics

Include Intro/Conclusion

• Identify three advertising tools that the company uses.
• Examine each tool and the target market it tries to reach with the tools.
• Evaluate the effectiveness of each tool and its reach to the intended target market.
• Suggest changes to each tool to increase its effectiveness.
• Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.

Format your paper consistent with APA guidelines.