Bank of America.

1. Describe your company and your role in the company (opening paragraph)

2. Describe the Competitive Landscape for your company

3. Describe and identify your top 2 competitors (Major Strength and Major Weakness of each)

4. How is your company impacted by the Global Economy and Technological Changes

5. To which of the two Above-Average Returns models (industrial organizational or Resource based) does your firm more closely align?

 
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