international business
describe international business practices and discuss how they are being shaped by economic theories, financial, socio-cultural and political forces; with particular emphasis on the business practices of UK’s major trading partners;
identify general, and special problems, issues facing managers of international business operations;
discuss the appropriate criteria for the form and location of international operations;
discuss the strategies, tactics and manoeuvres of international marketing as they relate to managing an international business enterprise;
recognise trends and reactions in worldwide companies based in industrial or less developed countries.
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