Assignment Requirements
This business plan is an marketing plan only (subject is International Marketing)
My business plan is to introduce the company named TANISHQ (which is renowned Indian branded jewellery in India) in AUSTRALIA.
I just want the core aspects to written in detail i.e. Please begin with the following:-
1) Recommendation for market entry decisions
2) Investigation
3) Analysis
4) Recommendation
ANALYSIS and INVESTIGATION
(to answer this Question: – is it worthwhile to sell Indian jewellery in Australia and how much profit (just guess a percentage) will it make?
a. Financial forces
i. How much income Australian’s earn? ( age , gender, working income, average salary ( please show this in a table ie. Demographics)
ii. What are their paying habits?
iii. How often do they wear jewellery and how much do they cost?
iv. How much will be the exchange rate (the Indian jewellery price and how much could it be sold in Australia?
v. How do they make their purchasing decisions
vi. Who influences decision making ? what are their preferences and prejudices ?
vii. Who approves the spending ? what are their spending limits
b. Competitive forces ( by writing about the competitors ? we could show how much better TANISHQ could do in Australia ? and what is tanishq’s Market potential?
i. Who are the other jewellery competitors in Australia
ii. In what area are the competitors weak ?
iii. Their market share
iv. Their market strategy
v. Quality of their products
vi. After sales services
vii. Channel of distribution
viii. Market coverage
ix. Effectiveness of their Promotional programmes
c. Political forces ( these are the points to be kept in mind especially when the business plan is being made to either
i. What are the government regulations
ii. Profit remittance
iii. Import barriers
iv. Safety standards
v. Taxation
vi. Type of goverment
vii.
d. Socio cultural forces
i. Employees
ii. Customers
iii. Religion
iv. Organisation of society
v. Attitudes and beliefs
Once when all the above investigation and analysis is done. Please suggest the business plan in the form of 4ps or you could even use porters five forces
Analysis and suitability of market entry methods
And final analysis includes recommendation and conclusion.
My Marking scheme
Presentation, Structure and Methodological approach
to the analysis and report 20%
Country/Market/Product profile 25%
Collection, use and analysis of data/information 20%
Analysis and suitability of market entry methods 20%
Final analysis including recommendations and conclusions 15%
Thanks You!!!
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