Instruction:

Look at the sample APA paper, and that is the general format, however, I have a simpler instruction.

Start from writing:
1) A overview/summarize of the article.
2) A discussion on the article.
3) TWO strong points of view
4) Conclusion

Answer the question of Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign? Has the Mayhem campaign been effective? Support your answer.