Evaluate the existing compensation plan to determine if it is the most appropriate for your company. Explain your rationale.
The current compensation plan of Coca Cola is geared towards attracting and retaining excellent human resources. The compensation plans serve multiple purposes for Coca Cola. The compensation plan for executives is determined through a compensation committee and largely relies on long term equity-based compensation to ensure that the executives make decisions in line with the long term objectives of Coca Cola.

For its managers, the company’s compensation plan is focused on exceeding market rates, whilst ensuring a rich benefits offering, and even a fully paid health plan. This plan is