BUS 499: Business Administration Capstone

Please do not take too long to confirm, I will appreciate it.

Please READ ALL INSTRUCTIONS very careful, since unfortunately a few professors do not read it carefully, then ask what is already explained.

There is no minimum or maximum word/page count, just answer clearly, concise and precise.

PLAGIARISM is NOT accepted, please check for plagiarism for free, please see below or any plagiarism checker you might have.

http://www.duplichecker.com

OR

http://www.grammarly.com/q=plagiarism&gclid=CJXvn8jzzrMCFQeDnQoduBEAPw

DISCUSSION 1

“Strong Brands” Please respond to the following:

Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.

Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

DISCUSSION 2

“Internal Environment” Please respond to the following:

Analyze the internal environment of the company you researched from a credible source to determine that company’s strengths and weaknesses.

Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.