Brief: Strategic Management Assignment

The assessment for this module requires you to conduct in-depth secondary research and prepare a written analysis regarding a transnational company selected from the list which is posted on the online resources. Your analysis should include reference to both the External Environment and the Internal Factors affecting the company.

The strategic analysis should be in the form of a written report, which will be of a maximum of 3,000 words in length. The focus of the report should be as follows:

1. A brief overview of the company: its main activities, current stock price compared to five years back, global presence, number of employees.

2 . External Environment:

A. Scan the external environment in your companies home market or most significant market and present your findings in the form of a detailed PESTLE analysis (2-3 factors for each PESTLE component). What factors do you consider the most significant in the short and long term? Justify your analysis with hard data and links to the theory.

B. Apply Porter’s five-forces framework to evaluate the competitiveness within the industry in which your company is competing. This should be applied to their primary market or in a market of your choice. Explain the rationale for the selected market and discuss the overall attractiveness of the industry in terms of return on invested capital (ROIC). Justify your analysis with hard data and links to theory.

Brief: Strategic Management Assignment

3.

Internal Environment:

Conduct an internal analysis of your selected company. Identify the key resources, capabilities and competencies that you maintain have contributed to its success. What do you consider to be their weaknesses and how do you suggest they go about improving upon them? Justify your analysis by making reference to the theory and the sustainability of its competencies.

4.

Business Strategy:

Give an overview of Porter’s four generic strategies. In doing so identify the competitive strategy that your company is pursuing for its most successful product/service. Justify your answer with hard evidence from their primary markets.

5.

Recommendations:

Having completed the strategic analysis, discuss the major challenges that you maintain the company will face over the next few years. Subsequently make recommendations to the management as to the best strategy going forward