“Concentration in the German Beer industry – analysis using transaction theory”

1 Introduction.
1.1 Brief history of the German Beer Market.
1.2 What is Transaction Theory ?

2.The Current-Changing Market

2.1 Markent Concentration

2.2 Statistical Analysis of decrease in breweries.

2.3 Market Overcapacity.

3.Why is the Market Concentrating ?

3.1 Decreased Consumption

3.2 Changin socio-deographic development.

3.3 Rising Prices.

4.What are Breweries Doing to stay competetive ?

4.1 Mergers

4,2 Acquisitions.

5.Why are Breweries Merging ?

5.1 Reduce Transaction Costs.

5.2 Reduce Production Costs.

5.3 Economies of Scale.

6.Conclusion. P.S. Not the same,but like this.Change some statements.

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