Conceptualizing a Marketing Firm
Write a 1,050- to 1,400-word paper in which you explain the importance of your business’s vision, mission, and values in determining your strategic direction. PLEASE DO NOT WRITE ABOUT AN EXISTING BUSINESS. Create a new business (a Marketing Firm ) and include the following:

• Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

• Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization’s strategic direction.

• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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