Assignment Requirements
Please refer to this 40 mins video in youtube Megastructure: EA Sports: FIFA 2012. I’ve provided the links below:
http://www.youtube.com/watch?v=bk4NpHeMZQw
Construct the corporate value chain of either EA Sports: FIFA 2012 or Costco, identifying the key activities behind the competencies that have been developed to create value for the firm. How does the value created in the corporate value chain become valuable?” (See Fig. 2).This essay is to be based on information gleaned from the video as well as your own research. It is to be fully referenced and grounded in theory.
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