Your creative brief will be specific to a client. Your client will be a fictitious company or non-profit organization in that you create. Please note that your role is the advertising agency/designer not the client. Do not put yourself into the brief as the client. – Project: Flower Shop *Project Overview: • Client information (you can make that up) and The flower shop background. • Problem/Opportunity/Current Situation. • Goals/Project Objective: • What is the background information for the project? • What is the specific event(s), program, image campaign, product launch, etc. • Specific marketing and creative goals. The focus is what you want your creative campaign to accomplish through your designs. • Specific tactics. (Specific pieces to be completed and their purpose to fulfill based on your marketing and creative design goals.) Discuss how each will be used for the campaign. -Audience: Who are you talking to (who is the campaign targeted to?) • What are the specific demographics (age range, male/female, economic, location, specific populations) and characteristics? •What do you know about customers and what motivates them? -What additional information do they need to know? -What We Want to Convey: • Identify the clear message/big idea. Describe how will your designs communicate your Big Idea? Be specific in your description. – What will Compel the Audience to Believe the Message: – What are the benefits/reasons for the audience in responding to this campaign? – Creative Guidelines/Approaches: • Are there any mandatories for this campaign? -What must be included in the creative (logo, tagline, images, citations, colors (use color numbers), specific fonts used, website information, contact information, actual address, phone number, social media, product information, etc.) Be specific. -the logo colors are in Purple and Yellow. and there is going to be a flower in the middle.