Critically evaluate the contribution of psychological theories to our understanding of the entrepreneur

Critically evaluate the contribution of psychological theories to our understanding of the entrepreneur

What is the usefulness of psychology in relation to understanding entrepreneurship?

demonstrate understanding by expanding and elaborating on the:

. Traits Approach

Can we understand the entrepreneur and predict success by isolating personality traits?

. Cognitive Approach
How do entrepreneurs think/ behave differently to others (e.g. managers) biases/ schema/ motivation…?
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