Critically evaluate the international strategy
of microsoft

Critically evaluate, but not limited to, the following

• The internationalization process/model of the firm including foreign market entry strategies
• The international strategy of the company and its relationship to key environmental variables e.g I – FRAMEWORK
• The effectiveness of the company’s strategy and operations including qualitative and quantitative performance measures
• Comparisons with strategies and performance of principal competitors- USE GRAPGHS AND CHART
• Appropriate and justified recommendations for improvement and/or development of the company’s international strategy and operations

STRUCTURE

• Clear structure and good academic writing
• Critical literature review
• Rigour of argument/analysis
• Formatted presentation of data including figures/tables
• Supporting data/evidence of analysis
• Concluding summary and actionable recommendations
• Good practice of referencing and compiling reference list

 
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