Assignment Requirements
Task
You were asked in Assignment 3, to undertake the following a scenario planning exercise and create a PowerPoint presentation:
Your boss, in Maersk, has asked you to produce some PowerPoint slides and notes for a presentation she has to give. The presentation is about “dealing with uncertainty in the container shipping market” and she has asked you to include the following:
a) An impact uncertainty matrix for the industry
b) A scenario cross
c) A discussion of the two distinct scenarios
d) An analysis and justification of what the most appropriate competitive and pricing strategy is to deal with the two chosen scenarios with practical recommendations for different elements for the business (e.g. Marketing, Finance, etc.).
The weighting of the work should be 30% for (a), 15% for (b) 35% for (c) and 20% for (d).
YOUR RESIT IS…
Please revisit this exercise but write it up as an essay not a PowerPoint presentation. You should include the relevant diagrams and explain how this works for the Coffee market in particular.
ALSO in your recommendations please use a supply and demand diagram to show how one of your strategies may influence price.
Word limit of 1500 words
U51015 Resit Assignment – Business & Economics element
You have been awarded a resit and this resit replaces any previous work handed in for this section of the module.
If you are taking this as a medical resit, you mark for this section on the module will be the mark for this piece of work. We have added the second part of the question so the resit covers all the learning outcomes.
The mark will then be incorporated with your exam mark for the Accounting element
Learning outcomes assessed
1) Knowledge and Understanding
Demonstrate an appreciation of the complexity, uncertainty and changing nature of the global external environment and its effects upon the management and strategic direction of business.
Examine and appraise business concepts and frameworks through analysis of complex, multifaceted business problems from a range of organisational, industrial and international contexts
Demonstrate an ability to make business decisions that take into consideration the international complexity, multiple perspectives of the issue
2) Disciplinary and Professional
Use skills of critical evaluation, apply appropriate business specific tools to devise, substantiate and sustain arguments contributing to decision making in diverse contexts with various degrees of certainty
3) Transferable Skill
Communication, Problem solving
Task
You were asked in Assignment 3, to undertake the following a scenario planning exercise and create a PowerPoint presentation:
Your boss, in Maersk, has asked you to produce some PowerPoint slides and notes for a presentation she has to give. The presentation is about “dealing with uncertainty in the container shipping market” and she has asked you to include the following:
a) An impact uncertainty matrix for the industry
b) A scenario cross
c) A discussion of the two distinct scenarios
d) An analysis and justification of what the most appropriate competitive and pricing strategy is to deal with the two chosen scenarios with practical recommendations for different elements for the business (e.g. Marketing, Finance, etc.).
The weighting of the work should be 30% for (a), 15% for (b) 35% for (c) and 20% for (d).
YOUR RESIT IS…
Please revisit this exercise but write it up as an essay not a PowerPoint presentation. You should include the relevant diagrams and explain how this works for the Coffee market in particular.
ALSO in your recommendations please use a supply and demand diagram to show how one of your strategies may influence price.
Word limit of 1500 words
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