Evaluate the importance of culture when entering foreign markets

  1. Discuss the cultural differences between BenQ and Siemens across all Hofstede’s dimensions. (80 words)

 

 

 

 

 

 

  1. Discuss BenQ’s expectation at the time when the investment in Siemens was made. (50 words)

 

 

 

  1. What is your judgement on Siemens accepting the terms and conditions of the acquisition by BenQ? (50 words)

 

 

 

 

 

  1. Evaluate the role of management of Benq in the failure of this M&A. In your evaluation, identify which cultural element(s) were determinants to the decisions of the management. (100 words)