Expanding Globally

A major producer of plastics in the United States is about to expand its business. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a plant in Asia. the President and CEO, is concerned; he has heard many stories of companies that have tried to expand globally but operations either failed miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.
Using the Internet and the library search the organization to discover any cultural barriers that organization encountered and what its managers did to try to overcome those barriers.
provide suggestions regarding the steps that the company can take and policies that can be put in place to help ensure the company’s expansion is successful.

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