Hewlett-Packard Buys Electronic Data Systems

Business markets present different opportunities than those found in consumer markets. In addition, business markets are often made up of different characteristics and different behaviors than those displayed by consumers.

The article, “HP and EDS Try a Tieup,” describes the considerations, pros, and cons of Hewlett-Packard’s plans to acquire Electronic Data Systems in order to move further into the business market. Taking the perspective of a marketing manager at Hewlett-Packard who must make a recommendation to senior leadership at the time the article was written, assess the potential attractiveness of this business market for Hewlett-Packard. Write a 3- to 4-page paper in APA format that addresses the following:
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Evaluate the pros and cons of this deal given Hewlett-Packard’s desire to expand its reach in business markets.

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Describe how this deal might or might not complement HP’s consumer business and its current focus on product sales to the business market (as opposed to services).

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Explain whether you believe that this purchase makes strategic sense for HP. Be sure to support your answer.

Reference
Hamm, S., & Hesseldahl, A. (2008, May 14). HP and EDS try a tieup. Business Week Online. Retrieved from Business Source Premier database.

 

 

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