I expects you to address three issues. The first part of the assignment is about
international business strategy. You should specify an appropriate international business strategy
that can provide the basis for exploiting the new or existing overseas business market. Part two
refers to marketing action. You should provide details of the marketing actions that should be
implemented in the overseas market and for part three you must recommend an appropriate
organisational structure for implementing a successful entry or expansion into the overseas
market which has been selected.