You can get a paper on a similar topic by ordering from us.

New product or service opportunities become real when you have a solution that leverages your advantages to solve an important problem for others. Your marketing plan needs to examine how to translate the approaches and tools into identifying and acting on real innovative opportunities, including the potential use of digital and guerilla marketing and engaging customers online. The key elements of opportunity identification are defining the problem, crafting a competitive solution, building your advantage, and forming the right team.

Using the Argosy University online library resources and the Internet, select at least 3 scholarly resources different from your course readings for use in this assignment.

Write a 4–6-page paper that addresses the following:

Using peer-reviewed articles and business journals, provide evidence that your proposed marketing plan is feasible. Include a detailed environmental and implementation risk analysis and integrate Porter’s five forces analysis as support for feasibility.
Analyze the value offered to customers/clients/patients by your solution. Discuss all components of your value chain, from research and development to customer service.
Summarize how you will finance your idea, reach your customers/clients/patients, and make your company and product/service advantage superior and sustainable.
Identify what steps you will take to build the right team at the right time.
Your final product will be a Microsoft Word document, approximately 4–6 pages long, utilizing a minimum of 3 scholarly sources different from your course readings. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Submit your 4–6-page paper in Microsoft Word format, using the APA Paper Guide. Use the following file naming convention: LastnameFirstInitial_M6_A2.doc.

Click here to download the APA Paper Guide. Use the guide to format your assignment.

By Sunday, April 10, 2016, deliver your assignment to the M6: Assignment 2 Dropbox.

Assignment Grading Criteria

Assignment Components
Proficient
Max Points
Using peer-reviewed articles and business journals, provide evidence that your proposed marketing plan is feasible.

Provides clear and concise evidence that the marketing plan is feasible, including a detailed risk analysis. The work is supported by at least 3 peer-reviewed articles and business journals. It integrates Porter’s five forces analysis as support for feasibility.
12
Analyze the value offered to customers/clients/patients by your solution.

Analysis provides clear and concise evidence that the proposed solution offers customer/client/patient value for the proposed solution. Analysis covers all components of your value chain, from research and development to customer service. It also includes a comparison to other solutions to demonstrate the value of the solution chosen.
12
Summarize how you will finance your idea, reach your customers/clients/patients, and make your company and product/service advantage superior and sustainable.

Summary provides clear and concise evidence that the company can be financed, has a marketing plan, and the product has a superior advantage that is sustainable. Sustainability plan is described and appropriate. Ideas are supported with peer-reviewed articles and business journals.
12
Identify what steps you will take to build the right team at the right time.

Provides step-by-step directions on how to build a strong team. Description of team composition is likely to create a strong team. Justification as to when to build the team is appropriate. The plan is supported by research from peer-reviewed articles and business journals.
12
Academic Writing

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.
12
Total:
60