I attach a paper which answer the questions below…but all i need is a introduction and a conclusion for this paper

Select a PR scenario from the following list:

• An organization wants to position itself as a leader in embracing diversity in the workplace

Select an industry that operates in your selected scenario.

• A home health care provider

Select an actual company/organization in the chosen industry.  This company/organization will be the basis for your PR Campaign.

• BAYADA Home Health Care

Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:

• Identify the selected organization’s internal and external PR issues based on your selected scenario.
• Identify the target publics for the PR Campaign and identify the interest each has in the scenario.
• Develop a market research plan to support your PR Campaign strategy development.
• Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.