Starbucks

What Strategic Factors account for Starbucks longterm success with BRAND EQUITY
NOTE(HE WANTS DEFINITE BRANDING STRATEGIES THAT STARBUCKS HAS USED that have made them successful with the Brand Equity Concept.
A few strategies listed in our text were 1) Line extension, Brand Extension, Franchise Extension, Dual Branding, Multiple Branding……we have to choose which strategies Starbucks have used ANDD discuss HOW the use of the strategies have contributed to their success with BRAND EQUITY
Part 2—-What recommendations do I suggest that would improve Starbucks Competitive position?
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