Paper must include the below format. I have included a copy of the exact format that the paper must follow. 1.Executive Summary 2.Current Situation/Historical and Financial Information 3.Review of the strategic issues presented in the case 4.Application of the Pearce and Robinson Strategic Management Model (p. 2) with its 11 steps as described in the text. (Robinson_Chapter_1) 5.Analysis of the case from the theoretical framework of at least two of the articles discussed in the course. [Select primary sources; do NOT choose wikipedia and similar secondary sources for this part of the assignment.] 6.Discussion of implications of the case for middle managers 7.Strategic Recommendations 8.Conclusions Please research a minimum of 12 resources for this case assignment. I have provided you with the coca cola wars case, but you will also have to research the company. This case is entitled The Cola Wars which involves Coca Cola and PepsiCo’s longstanding competition in the soft drink beverage industry. However, you will only be required to research coca cola’s strategies for the past 100 or so years. NOTE: PepsiCo played an important role in the strategies that coca cola chose over the years to remain #1 in the soft drink industry. You will note that PepsiCo diversified into the fast food industry with a spin-off company known as YUM, Incorporated and their main focus of today is the snack food industry. The 11-step Strategic Management model will focus on Coca Cola ONLY.