Discuss the importance of recognizing and implementing different entry strategies and organizational arrangements which result in shared control and oversight through collaborative relationships, as illustrated in the Chapter 9 opening-discussion case, “Volkswagen’s Comeback: Aligning Strategy and Structure.”  Please post your Discussion based on the following questions:

1) Which organizational structure described in the chapter does Volkswagen’s “customer oriented” structure most closely resemble?

2) How might such a structure help or hinder entry into new markets?

3) Does a matrix or customer-oriented structure lend itself better to forming joint ventures and alliances?