1. Describe a time when you completed a survey of some importance.  What was the nature of the survey in the way the questions were asked (e.g. Likert Scale, rating, open ended, etc.)  Explain how effective you think the method of asking the questions was effective or ineffective.
2. This year’s presidential election appears to have featured a very significant failure of market research.

• What do you think went wrong.

*Note: Please avoid making hurtful political opinions and stick to the research implications of this issue.